ToYou is a leading delivery SuperApp in Saudi Arabia and Middle East. ToYou offers exceptional customers experience in delivery, passengers transportation, financial services and more.
The team developed and expanded a ride-hailing e-commerce platform that is catering to millions of users. Additionally, we created numerous in-house enterprise and adtech tools to manage millions of deliveries and support requests.
Metrics
MAU: Jan 2023 1,74M → 2,36M Jan 2024
Orders monthly: Jan 2023 1,6M → 2,7M Jan 2024
Key performances
• Performed with the team refacturing of the app & in-house products according to business and design strategies
• Successfully with the team launched new services and features
• Incorporated best practices of quantitative and qualitative researches taking into account the Arabic context
• Facilitated cross-teams design sprints, workshops and brainstorm sessions
• Builded design system from scratch
• Incoroprated the data-driven design approach
• Implemented full coverage with A/B/n tests
• Implemented deep dive into best CX research practices
• Implemented researches and data-driven approach for in-house products