💎 ToYou

 


ToYou is a leading delivery SuperApp in Saudi Arabia and Middle East. ToYou offers exceptional customers experience in delivery, passengers transportation, financial services and more.

The team developed and expanded a ride-hailing e-commerce platform that is catering to millions of users. Additionally, we created numerous in-house enterprise and adtech tools to manage millions of deliveries and support requests. 

Metrics

MAU: Jan 2023 1,74M 2,36M Jan 2024

Orders monthly: Jan 2023 1,6M 2,7M Jan 2024

Key performances

• Performed with the team refacturing of the app & in-house products according to business and design strategies

• Successfully with the team launched new services and features

• Incorporated best practices of quantitative and qualitative researches taking into account the Arabic context

• Facilitated cross-teams design sprints, workshops and brainstorm sessions

• Builded design system from scratch

• Incoroprated the data-driven design approach

• Implemented full coverage with A/B/n tests

• Implemented deep dive into best CX research practices

• Implemented researches and data-driven approach for in-house products